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DAY 1:
The cornerstone of Product is DATA!
➠ What are Product Metrics?
➠ Why Measure Data?
➠ Newbie PM Pitfall: Data Worship
DAY 2:
Diving deep (or up?) to your North Star
➠ What is a North Star?
➠ How to pick the right metric for your product?
DAY 3:
How do FAANG companies choose their North Star?
➠ Comparing Facebook & LinkedIn North Star Metrics
➠ Using the ESP Framework
DAY 4:
It doesn't have to be complicated. Use frameworks!
➠ Contextualizing Product Metrics
➠ SMART & KISS Frameworks
DAY 5:
On measuring profitability & runway
➠ Common Financial Product Metrics (MRR, ARR, ARPU, CLTV, CAC)
DAY 6:
Customers not satisfied? When to ring the alarm
➠ Common Customer Satisfaction Product Metrics (CSAT, NPS, CES, AR, FRT, FCR)
DAY 7:
Do your customers come back to you?
➠ Common Customer User Engagement Metrics (DAU, MAU, Stickiness, Retention Rate, Churn)
DAY 8:
.. and for your final lesson. Congratulations on completing this series!
➠ Vanity Metrics v. Actionable Metrics
➠ Your next steps as a Product Manager
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