Consumers want to have the best products that suit their taste/fitting their pockets. Usually there is a functionality to compare multiple products intra- website however, there is no one website which offers a flexibility to compare products from different websites. More and more consumers are looking for similar options at different websites but struggle to do neck-to-neck comparison at one place.

What all we know

When it comes to Online Shopping, 81% of shoppers conduct online research before buying
On average, 56% customers tend to visit at least three websites before making their purchase decision
A study by the e-tailing group concluded that consumers are invested in researching about the products:
36% spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so.
51% visit 3+ sites before finalizing a purchase.
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User pain point + feedback:

91% of the customers we interviewed mentioned facing problems in collecting, comparing, and choosing the right product
With the thorough research, most of the customers have a decent idea but they would like to compare selective products before making the final purchase
Customers would want to compare products they like from different websites onto the same screen.

Landing on the solution

Option 1: Chrome extension: ruled out due to time and skill limitation

Option 2: We created a website, where we got the product assortments from 3 different websites so that the user can compare them in one place.

Explanation of solution

We chose a niche product for which there is no one place to shop. We want to be exclusive in our product portfolio. Hence, we chose Gaming Chair to start with. We created a landing page to educate user how to use our product. Once user moves from landing page to comparison page, he/she can see the options to add up to 4 products (chairs) to compare.

The customer can compare products on various dimensions (which customers prefer to compare products on). Once user decides the product, he/she can click the Visit Website button to go to retailer website to compete the purchase.

We used python for data scrapping and made a repository of all the products from the three websites- Secretlab, DXRacer, and Hermanmiller.

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Learnings

Product Manager Learnings:

Anjal Haroli

Over the span of 12 weeks, I learnt about

Customer Empathy
Teamwork
Prioritization

Designer Learnings:

Suwratul Abdullah

Technical constraints
Developer handoff

Designer Learnings:

Jo Sturdivant

Adapting to an Established Team: Joining the team in week 6 of 8 was challenging, as I had to quickly adapt to existing workflows, dynamics, and goals. This mirrors real-world situations where you often integrate into teams mid-project, and flexibility is essential.
Work-Blocking for Efficiency: With only two weeks to complete the project, I learned the importance of a structured work-blocking system. This approach allowed me to manage my time effectively and meet deadlines under pressure.
Making Data-Driven Design Decisions: Unlike my past projects, I had to rely on research conducted by others. This was a valuable experience in using pre-existing data to guide design decisions, helping me focus on the core insights without starting from scratch.

Developer Learnings:

Jeff Irvine

Learning new technologies
Collaboration with product team

Developer Learnings:

Vanady Beard

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As the back-end developer, I learned how important it is to create efficient and reliable systems that support the entire application. This experience also taught me the importance of optimising the database and ensuring the backend is scalable and easy to maintain.

Developer Learnings:

Stephen Asiedu

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As a back-end developer, I've come to understand the importance of being familiar with various database systems and modules. This knowledge enables me to build diverse applications and maintain versatility in my work. I've also learned that the responsibility for making the right choices rests on my shoulders, guided by my best judgement.

Developer Learnings:

Tobi Okunuga

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Implementing developer concepts
Learning new technologies

Developer Learnings:

Maurquise Williams

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Process of Creating an MVP: Developing a Minimum Viable Product (MVP) taught me how to focus on delivering core functionalities balancing between essential features and avoiding scope creep.
Collaboration in a Real-World Tech Setting: This experience taught me how to collaborate efficiently in a fast-paced tech environment, keeping the team aligned and productive, even while working remotely across time zones.
Sharpening Critical Thinking and Problem-Solving Skills: This experience honed my ability to think critically and solve problems efficiently. By tackling challenges and finding quick solutions, I sharpened my decision-making and troubleshooting skills in a dynamic, real-world setting.

Developer Learnings:

Jeremiah Williams

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All in all this experience was very awesome I learned that in coding with others being transparent is key

Developers Learnings:

Justin Farley

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I learned how important communication is when working with a team. Communication provides understanding, advice, ideas, and much more. While working with the product team, I’ve found that communication keeps everything flowing smoothly. Working with a team also showed me that every member brings something different to the table and we all have to work together in order to align and meet our end goal.

Full Team Learning

Collaborate, ask questions, and communicate openly.